- 07 Nov 2023
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Introduction
- Updated on 07 Nov 2023
- 2 Minutes to read
- Print
- DarkLight
Introduction
Alternative Payment Methods (or APMs) refer to non-traditional payment options that can be used for processing transactions on an e-commerce platform, in addition to the conventional methods like debit or credit cards. These APMs are popular for their convenience, security, and accessibility, especially in situations where customers might not have access to traditional payment methods or prefer alternative ways to pay for goods and services.
A list of APMs and their spefications can be found here.
Benefits of Offering Alternative Payment Methods:
- Expanded Customer Reach: APMs allow merchants to reach customers who may not have access to or prefer not to use traditional payment methods. By accommodating a broader audience, merchants can enhance their customer base and attract more sales.
- Improved Conversion Rates: Offering APMs can reduce cart abandonment rates as customers are more likely to complete purchases when they have familiar and preferred payment options available.
- Increased International Sales: Many APMs are popular in specific regions, facilitating cross-border transactions for merchants looking to expand their reach globally.
- Enhanced Customer Trust: APMs often come with additional layers of security, building trust among customers who are concerned about data privacy and fraud protection.
Accepting APM Payments
Unlock the benefits of using our payment orchestration with a single integration, granting you access to a diverse range of Alternative Payment Methods (APMs).
Apcopay offers two versatile methods for processing APMs, delivering flexibility and customization to cater to your unique requirements:
- Redirect Method: The Redirect Method allows merchants to enforce specific APMs during the checkout process. If you have your own payment page or cashier and want to enforce a particular alternative payment method, you can include the desired payment method in your API request. By specifying the payment method, you ensure that the user is directed to the designated APM during the payment process. This method offers precise control over the alternative payment method used for each transaction, aligning with your business requirements and preferences.
- Payment Wall Integration: This method offers a convenient Payment Wall feature that presents users with a selection of available APMs configured within your Apcopay account. The Payment Wall provides a user-friendly interface where customers can choose from a range of available APMs, facilitating a seamless payment experience. Moreover, the Payment Wall is fully customizable, allowing you to tailor its appearance and behavior to align with your brand identity and user preferences. This level of customization ensures a cohesive and personalized payment journey for your customers, enhancing user satisfaction and brand loyalty.
No matter which integration option you select, our primary goal is to allow merchants to optimize the utilization of APMs within your payment ecosystem. These options enable you to provide a tailored and convenient payment experience, aligning with your specific business objectives and ultimately enhancing customer satisfaction.